CCR

 

After we finished the commercial a reflection sheet was given to me to measure my growth and understanding during the whole project.

1.      How does your product use or challenge conventions AND how does it represent social groups or issues?

      The AriZona Tea company likes to keep the “vintage” look and style. Their drinks are aimed to look like it’s from the 90s. The AriZona company supports the lqbtq community by teaming with It Gets Better Project.

How does your product engage with audiences AND how would it be distributed as a real media text?

    AriZona Ice Tea is mostly known with teens and young adults. The old fashion aesthetic of the cans is a huge reason the audience buys the product. To be able to distribute it socially would be through social media apps popular among the audience. Such as Instagram, Snapchat, YouTube. Etc.

3.      How did your production skills develop throughout this project?

    In the beginning, I was impatient with how many retakes we were doing for the same scene. On the second day to film, I understood that it takes time to get the shot you want for your production. I learned to be more patient and to not rush a process that takes time.

 

 How did you integrate technologies – software, hardware and online – in this project?

     For this project, we need to edit what we had on video. We needed a background song, different sounds, clips that needed to be aligned. We used an editing program called ClipChamp to align the clips and a sound downloading program to get our Cicada noise in the beginning of the commercial.